How to use a blog to improve SEO results

How to use a blog to improve SEO results

Are your blogs delivering the results you aimed for? Here are a few ways to use your blogs for your SEO benefits.

Apparently, every business online has a blog section on their website these days. However, very rarely do firms entirely take advantage of their blog content to increase their SEO results. Given are some simple ways to make your blog increase your website’s organic results and traffic.

✔️ Name your blog

Visit a company’s website. It’s most likely that the name of their blog is… “Blog”! Marketers can put their creativity to use in naming their blogs. Be more descriptive when choosing a name for the blog section. Treat it as an optimization opportunity. Consider the below questions when deciding a name:

1. What is the main theme/purpose of the blog?

2. What description would be convincing in my industry?

3. Can I include SEO keywords in the blog’s name?

4. Who is my target audience?

Adding a descriptive name, maintaining a theme, and optimizing accordingly can lead to increased organic traffic. For example, a retailer named Walter supplying sand can name their blog section as “Walter’s Sand Advantage blog.” The company can discuss topics ranging from uses to the quality of sands.

If you find it difficult to incorporate a keyword to the name for your blog, try including it within the page title of the blog.

✔️ Reach a specific audience with each blog

Target a specific group of audience with each blog post. Marketers can create content and optimize it for specific customers. Each blog post can contain target keywords that are related to the specified customers’ needs and solutions.

For example, if you are a digital marketing agency, you might include a topic on “SEO benefits to companies” that target the company. A topic like “how to write a blog” can help a new specific audience (e.g., aspiring content writers).

✔️ Have an effective URL structure

An effective URL naming is good for numerous details:

Easy for results reporting

Some businesses do not include the name of the blog “/name-of-blog/” in their URL syntax. This makes tracking of the total progress of the blog more difficult within analytics. Include the title of your blog as /name-of-blog/ in your URL structure. It is sure to ease blog results reporting.

User-friendly URLs

Many marketers include the complete title of the blog post while creating URLs. This leads to having too long, hard to memorize URLs.


Make your blog URL short yet descriptive. Leave out conjunctions. Words such as “and,” “but” “or” are not required within your URLs. For instance:

Non-user-friendly URL: /blog/ post-3d-models-to-your-Facebook-feed/

Shorter, optimized URL:

✔️ Optimize blog content

New website content may not require SEO improvements as much. Look for ways to optimize existing blogs. Analyse the current content and find opportunities to improve additional on-page SEO. Here are some techniques to optimize existing content:

1. Insert internal links within blogs to relevant website pages.

2. Insert optimized images within content (or optimize current images).

3. Link one blog to another related blog.

4. Analyse title tags and meta descriptions to match the character limit and include targeted keywords.

5. Leveraging current blog content for SEO purposes can save time and resources to boost results.

✔️ Fill content gaps

Writing blogs is an easy way to generate content specially intended to fill SEO gaps.

Do you have SEO phrases you find hard to rank for? Is your website lacking content linked to these phrases/words? If yes, blogs containing topics revolving around these words are great candidates for your posts.

✔️ Insert optimized images and videos

Images create an encouraging and positive experience. Well-designed images can surge the rate of visitor engagement. It also provides SEO value when optimized. Include images in your blog post. Remember to optimize them with alt tags. Use keyword phrases where suitable.

Make use of video content in informational, fun blog posts. Check your YouTube videos. Do you have videos that could supplement your blog post? Videos retain users. Users are likely to be more engaged with the visual content.

✔️ Take advantage of social media sharing

Explore the benefits of sharing blogs on social media platforms:

1. It keeps your social media news feed updated, current, and relevant.

2. It helps keep your audience informed and engaged.

3. It improves SEO results as social media presence affects ranking.

4. It helps to increase referral traffic through social visibility.

Always share the blogs on social channels. Write a couple of sentences telling your readers an excerpt from the post. Include keywords while posting on social media as it helps with rankings.