While we may not have a choice but to quarantines ourselves, it is the only way to control the spread of this pandemic. It hasn’t been easy to sit at home in isolation; it may not get easier the next few days either. Even more so, when we’re so used to meeting everyone at work, hanging out with co-workers and…
Anyone can start a business. In a few clicks, anyone can create product listings, an online store, publish ads. This means… We are in a world of infinite supply. Every market, every industry is flooding with brands offering similar products and solutions. So, to be unique, you need to have a brand that cares about customers and maintains a deep…
You don’t need me to tell you the rage of TikTok right now. Surely you’ve already stumbled upon a clip of someone performing a choreographed dance, completing a challenge, or sharing fitness routines. It’s meme culture at its finest. Teenagers see TikTok as entertainment. Brands are watching it like a shiny new space to explore. Being there allows brands to…
As a digital marketer, it is easy to get caught in the hustle and bustle of marketing. Whether creating images and videos, blogs, promotional emails, search marketing, or even cold prospecting your leads, the options to reach your audience are endless. Advertising is a critical facet of running your e-commerce store, more so in this digital age. Unfortunately, for many,…
While increasing brand trust will undoubtedly lead to more brand loyalty, few videos are dedicated to generating more loyalty. ✔️ Thank You Videos Once a lead turns into a customer, don’t forget them. It’s easier to retain existing customers than finding new ones, so try to hold your positive impression with a ‘thank you’ video. A thank you video…
Video provides a simple, engaging way for viewers to imbibe informational in a short time, which has led to a boom in video marketing. With more social media platforms catering to video-sharing rolling out – the boom will only increase over the next years. Video marketing increases brand awareness, ultimately attracting qualified leads. You can take advantage of this –…
How to use a blog to improve SEO results Are your blogs delivering the results you aimed for? Here are a few ways to use your blogs for your SEO benefits. Apparently, every business online has a blog section on their website these days. However, very rarely do firms entirely take advantage of their blog content to increase their SEO…
To customers looking at ads in a Search Engine Results Page (SERP), hijacked ads don’t look any different from regular ads. Affiliate ad hijacking is when a party impersonates ads of a genuine brand by running ads to look identical to the genuine one. Customers may not have an idea they have clicked on an affiliate hijacked ad, and the…
Some may disapprove of digital marketing, but it will prevail in the years to come – and its adoption is growing at an increasing rate. We enjoy the incessant content available, but someone has to invest in content creation and marketing. Without the programmatic solutions (digital ads), our time spent on social media and consuming content would cease. There is…
Without a doubt, the number of mobile messaging users is on the rise. The end of the year will see 78% of smartphone users to message, and the growth will only increase. It is predicted that the rate will increase by 24% by 2021. Businesses have quickly recognized the trend and have embraced messaging as a marketing tactic. It is…
